Development of a Conceptual Model of E-commerce Adoption for SMEs in Indonesia

Evi Triandini, Daniel Siahaan, Arif Djunaidy

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Abstract

E-commerce adoption provides many benefits for small and medium enterprises. In Indonesia, adoption of e-commerce by SMEs is still in low level because they meet such several prob- lems to adopt e-commerce as difficulty to learn and use e-com- merce, to understand the role of e-commerce, etc. Based on the literature review, a conceptual model that is capable of measur- ing the adoption level of e-commerce is proposed. The model−that consists of both functional and non-functional requirements of an e-commerce−can be used as a framework for raising their e-commerce adoption level.