Adoption Technology at MSME: A Conceptual Model with TOE

Evi Triandini, I Gusti Ngurah Satria Wijaya, I Ketut Putu Suniantara, Sugiarto, Djoko Budiyanto Setyohadi

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Abstract

Strengthening MSMEs (Micro, Small and Medium Enterprises) in an era of overall change (globalization) and a high level of competitiveness, already requires MSMEs to be able to withstand global challenges, such as creating goods and service innovations, making changes in human resources and technology to better direction, as well as widen the reach of marketing. MSMEs as the pillars of the Indonesian economy show a low contribution to exports because they only reach 14% of the total export value of the non-oil and gas sector, which is inversely proportional to the data on amount of MSMEs stack up to the amount large businesses. Build upon the literature review, this research proposes identify the part of the variables of each TOE dimension in adopting Digital Technology to increase the competitiveness of MSMEs export oriented. The research output will be able to contribute to the regulation of MSMEs in managing their business to increase export competitiveness by taking into account the factors resulting from the TOE framework.